What Is Ingredients Network And How To Use it? If your company exhibits at Fi Europe, Vitafoods Europe, Fi Asia, Vitafoods Asia, or other leading food and nutrition industry events, you may already have access to one of the most powerful supplier visibility tools in the industry: Ingredients Network.
However, many exhibitors only discover its value shortly before an event or fail to use its full capabilities throughout the year.
In this guide, we explain what Ingredients Network is, how it works, and how suppliers can use it to increase visibility, generate leads, and attract buyers long before an exhibition begins.
What Is Ingredients Network And How To Use it?
Ingredients Network is a year-round digital marketplace designed for the food ingredients, beverage, nutrition, and supplement industries.
The platform connects buyers and suppliers from around the world and supports many of Informa Markets’ leading food and nutrition events, including:
- Fi Europe
- Fi India
- Fi Asia Thailand
- Fi Asia Indonesia
- Hi & Fi Asia-China
- Fi Vietnam
- Hi Japan
- Hi Korea
- Fi South America
- Vitafoods Europe
- Vitafoods Asia
Unlike an event website that is only active around exhibition dates, Ingredients Network operates throughout the year, helping companies showcase products and generate business opportunities long after an event has ended.
Why Ingredients Network Is More Than an Exhibitor Directory?
Many suppliers assume Ingredients Network is simply an online exhibitor list.
In reality, it is a comprehensive supplier discovery platform that allows companies to:
- Showcase products
- Increase visibility
- Publish content
- Connect with buyers
- Promote their expertise
- Support event participation
For many companies, it serves as a digital extension of their exhibition presence.
Company Profile vs Event Profile
One of the most common areas of confusion is the difference between a Company Profile and an Event Profile.
Company Profile
A Company Profile represents the business year-round and includes:
- Company description
- Product portfolio
- Contact information
- Social media links
- Business sectors
- Ingredients
- Services
- Team members
Event Profile
An Event Profile is linked to a specific exhibition and focuses on:
- Event participation
- Event-specific products
- Booth visibility
- Networking opportunities
- Event application integration
Understanding the difference is important because some information may need to be updated in the correct profile to appear across event-related platforms.
How Many Products Can Exhibitors Add in Ingredients Network?
How Many Products Can Exhibitors Add in Ingredients Network? One of the biggest advantages of Ingredients Network is the ability to showcase a large number of products.
Exhibitors can add up to 50 products to their profile.
The first featured products appear prominently on the company page, while additional products remain accessible through detailed product listings.
This gives suppliers a significant opportunity to increase product visibility and improve discoverability.
Why Categories and Business Information Matter in Ingredients Network?
Why Categories and Business Information Matter in Ingredients Network? Many suppliers overlook the importance of profile completeness.
Ingredients Network allows companies to add:
- Ingredients
- Business sectors
- Finished products
- Delivery formats
- Operations and services
- Sales markets
- Primary company activities
- Website links
- Social media profiles
- Blog links
- YouTube channels
These fields help buyers discover suppliers when searching for specific products or capabilities.
Unfortunately, many exhibitors leave large portions of their profiles incomplete, reducing their visibility on the platform.
How Buyers Contact Suppliers
Ingredients Network includes a contact form that allows buyers to:
- Request information
- Contact suppliers
- Request meetings
Companies receive these inquiries and can follow up directly through email, phone, or other communication channels.
This creates opportunities for lead generation throughout the year, not just during exhibitions.
Ingredients Network vs Event Applications
Many exhibitors confuse Ingredients Network with the event application.
Ingredients Network
- Available year-round
- Supplier discovery platform
- Product showcase
- Content publishing
- Company visibility
Event Application
- Event-specific
- Meeting scheduling
- Attendee networking
- Event agenda
- Live messaging
- Lead collection
Before an event application launches, exhibitor information often syncs from Ingredients Network. Once the event application becomes available, exhibitor information may then be managed through the event platform depending on the event.
Content Marketing Opportunities
Ingredients Network offers more than supplier listings.
Companies can participate in digital marketing activities including:
- Industry articles
- News publications
- Webinars
- Thought leadership content
- Sponsored content opportunities
Additional content opportunities such as guest posts may also be available through specialized platforms such as Vitafoods Insights and Smartcore Digital.
Companies that actively publish content can improve visibility and strengthen their industry presence.
You can also check the memberships available through the following link: Memberships
You can access ingredients network through the following link: Ingredients Network
Team Members and Admin Permissions in Ingredients Network
Ingredients Network allows multiple company users to manage a profile, they need to create an account and contact the support to link them to the company profile and give them admin access in order to be able to manage the company profile.
Administrators can:
- Update products
- Edit company information
- Manage content
- Update categories
- Add team members
- Manage profile visibility
This allows marketing, sales, and business development teams to collaborate on maintaining the company’s digital presence.
Common Mistakes Exhibitors Make in Ingredients Network
One of the biggest mistakes exhibitors make is ignoring their profile until shortly before an event.
Common issues include:
- Missing logos
- Outdated company information
- Incomplete product listings
- Missing categories
- Empty social media fields
- No published content
- Inactive team member management
The problem is that buyers often start researching suppliers months before attending an exhibition.
An incomplete profile may result in missed opportunities long before the event begins.
What Happens When You Stop Exhibiting?
When a company is no longer participating in upcoming events, its Event Profile may revert to a Basic Profile.
The company can still maintain a presence on Ingredients Network, although certain exhibitor-specific features may no longer be available.
This allows suppliers to remain visible even between exhibition cycles.
How to Increase Visibility on Ingredients Network?
How to Increase Visibility on Ingredients Network? To maximize visibility, suppliers should:
✓ Complete all company information
✓ Add as many relevant products as possible
✓ Select accurate categories
✓ Upload a professional logo
✓ Add social media channels
✓ Publish industry content
✓ Keep information updated throughout the year
✓ Encourage multiple team members to manage the profile
✓ Review the profile regularly before and after events
Companies that actively maintain their profiles often gain significantly more value from the platform than those who only update it shortly before an exhibition.
Final Thoughts
Ingredients Network is one of the most valuable digital marketing and supplier discovery platforms available to the food ingredients, nutrition, and supplement industries.
While many companies focus solely on the physical exhibition, successful suppliers understand that visibility starts months before the event begins.
A complete profile, updated products, accurate categories, active content publishing, and regular maintenance can help companies attract buyers, increase visibility, and generate opportunities throughout the year.
For suppliers participating in Fi Europe, Vitafoods Europe, Fi Asia, Vitafoods Asia, and other industry events, Ingredients Network should be viewed as an essential part of their overall exhibition strategy rather than simply an online directory.
Need Help Managing Your Ingredients Network Profile?
Many exhibitors only review their Ingredients Network profile a few weeks before an event, missing valuable opportunities to increase visibility throughout the year.
At Event Tips Global, we help exhibitors optimize and manage their Ingredients Network presence to ensure their profiles are complete, accurate, and fully optimized before buyers begin searching for suppliers.
Our support can include:
✓ Profile review and optimization
✓ Product and category management
✓ Company information updates
✓ Visibility improvement recommendations
✓ Content and news publishing guidance
✓ Event profile preparation before Fi and Vitafoods events
✓ Ongoing profile management support throughout the exhibition cycle
A well-maintained profile can help improve discoverability, strengthen your digital presence, and ensure you get the maximum value from your exhibitor package.
Learn more about our Ingredients Network Management and Consultation Services through this link: Professional Exhibition Consultation Services for Exhibitors
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