Is it worth exhibiting with Informa Markets? Exhibiting at an international trade show is a significant investment. Between stand space, stand construction, travel, accommodation, marketing, and staffing, companies often spend thousands or even hundreds of thousands of euros preparing for a single event. Naturally, one question comes to mind:
Is it worth exhibiting with Informa Markets?
For many businesses, the answer is yes. Informa Markets has built a global reputation for organizing high-quality B2B exhibitions that connect exhibitors with qualified buyers, distributors, suppliers, investors, and industry professionals. However, success doesn’t depend on the organizer alone. It depends on choosing the right event, preparing effectively, and taking full advantage of everything included in your exhibitor package.
In this guide, we’ll explore what makes Informa Markets one of the world’s leading exhibition organizers, what exhibitors can expect, and how to maximize your return on investment.
What Is Informa Markets?
What Is Informa Markets? Informa Markets is one of the world’s leading organizers of business-to-business (B2B) exhibitions, conferences, and industry events. Every year, the company brings together millions of professionals across a wide range of industries, creating opportunities for networking, business development, product launches, and knowledge sharing.
Its portfolio includes internationally recognized events across sectors such as pharmaceuticals, food ingredients, healthcare, aviation, manufacturing, construction, beauty, hospitality, and many others.
Some of its best-known exhibitions include:
- CPHI Worldwide
- Food Ingredients Europe (Fi Europe)
- Vitafoods Europe
- Pharmapack Europe
- WHX (formerly Arab Health)
- MRO Middle East
- Food Ingredients Africa
- Pharmaconex
Each event is designed to serve a specific industry, making it easier for exhibitors to connect with highly relevant buyers and decision-makers rather than a general audience, you can check the rest of the events Informa Markets organize through this link: Event Listing
Why Do Companies Choose to Exhibit with Informa Markets?
Why Do Companies Choose to Exhibit with Informa Markets? One of the biggest reasons companies continue exhibiting with Informa Markets is the quality of the business opportunities available.
Unlike consumer exhibitions, Informa Markets focuses primarily on B2B events where exhibitors can meet manufacturers, distributors, retailers, investors, procurement managers, and senior decision-makers from around the world.
Many events also feature educational conferences, innovation showcases, networking sessions, business matchmaking programs, and hosted buyer initiatives, creating opportunities that go far beyond simply displaying products.
For companies looking to expand internationally, launch new products, enter new markets, or strengthen existing business relationships, these exhibitions provide a valuable platform to achieve those goals.
What Kind of Support Do Exhibitors With Informa Markets Receive?
What Kind of Support Do Exhibitors With Informa Markets Receive? One of Informa Markets’ strongest advantages is its customer support.
Whether you’re an exhibitor or a visitor, enquiries are typically handled quickly and escalated to the appropriate team whenever necessary. Many European events offer multiple communication channels, including email, live chat, and telephone support, allowing exhibitors to receive assistance through whichever method is most convenient.
For more complex enquiries, dedicated teams work closely with exhibitors to resolve issues efficiently, while account managers often support returning exhibitors throughout their exhibition journey.
This responsive approach helps exhibitors focus on preparing for the event instead of worrying about administrative issues.
Booking a Stand With Informa Markets: What You Should Know
Booking a Stand With Informa Markets: What You Should Know, If you’re planning to exhibit for the first time, it’s important to understand that booking a stand isn’t always an overnight process.
Due to the popularity of many Informa Markets events, the sales teams receive a large volume of exhibition enquiries every year. Depending on the event, industry, and sales cycle, it may take several weeks before your enquiry is processed.
If you haven’t received an update after submitting your enquiry, don’t hesitate to contact the event’s customer support team. They can often help ensure your request reaches the appropriate sales representative.
Returning exhibitors usually enjoy a smoother experience. Since they already have an assigned account manager, renewing their participation is generally more straightforward, and they are often notified as soon as stand sales open for the following edition. This also gives them a better chance of securing their preferred stand location before availability becomes limited.
Advanced Digital Tools Informa Markets Provide That Add Value
Informa Markets continues to invest heavily in digital technology to improve both the exhibitor and visitor experience.
Many European exhibitions include dedicated event applications that allow attendees to browse exhibitors, view interactive floor plans, schedule meetings, receive event updates, and navigate the venue more efficiently.
Depending on the event, exhibitors may also benefit from digital platforms such as Ingredients Network and CPHI Online, allowing them to showcase products, generate leads, and remain discoverable even outside exhibition days.
These digital tools extend the value of exhibiting beyond the physical event and create additional opportunities for networking and business development.
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Things Every Exhibitor Should Know Before Participating
Although Informa Markets offers excellent support and resources, there are a few important points every exhibitor should understand before exhibiting.
For many events, the exhibitor list is not available as a downloadable Excel file. While exhibitors can browse attendees through the event application and networking platforms, they can’t download it and even if you are visitor and purchased the visitor list as add on, you will be able to browse it on the event application only, you won’t be able to download it.
Another common challenge involves the free visitor invitation tool. Many exhibitions provide exhibitors with complimentary invitation codes that can be shared with customers. However, these codes are usually available on a first-come, first-served basis, meaning they may reach their limit quickly if not used early.
For this reason, exhibitors should begin inviting customers as soon as invitation campaigns become available rather than waiting until the weeks before the event.
Why Some Exhibitors Fail? Even at the World’s Best Trade Shows
A successful exhibition isn’t determined solely by the event organizer.
In reality, many exhibitors fail to generate strong results because they don’t fully utilize the opportunities already included in their exhibitor package.
One of the biggest mistakes is failing to promote participation before the exhibition. Many exhibitors never send invitations to their customers, never use the complimentary marketing banners provided by the organizer, and never announce their participation on LinkedIn or other social media platforms.
Others overlook valuable digital platforms such as Ingredients Network, CPHI Online, or the event application, missing opportunities to showcase products and generate additional exposure.
Some companies also arrive at the exhibition without scheduling meetings in advance. Instead of proactively contacting buyers, suppliers, distributors, or existing customers before the event, they wait for visitors to approach their stand. This significantly reduces their chances of maximizing business opportunities.
Stand presentation also plays an important role. Booths without demonstrations, product displays, interactive activities, or engaging staff often struggle to attract visitors. Even the best stand location cannot compensate for an unprepared team that spends the day using mobile phones or talking amongst themselves instead of engaging potential customers.
Finally, many exhibitors underestimate the importance of competitor research. Understanding how competitors position themselves, present their products, and differentiate their offerings can provide valuable insights that help businesses refine their own exhibition strategy and gain a competitive advantage.
Ultimately, these challenges are not unique to Informa Markets they can affect exhibitors at any trade show. The companies that prepare thoroughly, actively promote their participation, and make full use of the available tools consistently achieve the strongest return on investment, you can read our latest guide about how to attract more visitors to your stand through this link: How to Increase Booth Traffic at Trade Shows
Is Exhibiting with Informa Markets Expensive?
Exhibiting at international trade shows represents a significant investment.
For some premium events, stand space alone may cost around €1,000 per square metre, depending on the exhibition and location. Additional expenses may include stand construction, furniture, electricity, internet, travel, accommodation, freight, marketing materials, and staffing.
However, focusing solely on the cost can be misleading.
The more important question is whether your business is prepared to maximize the opportunities available before, during, and after the exhibition.
Companies that actively promote their participation, schedule meetings in advance, engage visitors effectively, and follow up with leads are far more likely to achieve a strong return on investment.
Final Verdict: Is It Worth Exhibiting with Informa Markets?
For businesses looking to expand internationally, generate qualified leads, launch new products, or strengthen relationships within their industry, Informa Markets is undoubtedly one of the strongest exhibition organizers in the world.
Its global reputation, high-quality visitor audience, responsive customer support, advanced digital platforms, and extensive exhibitor resources make it an excellent choice for companies serious about business growth.
That said, exhibiting successfully requires more than simply booking a stand. Companies that prepare early, use every promotional opportunity available, engage with digital platforms, schedule meetings before the event, and actively interact with visitors consistently achieve the best results.
If you’re willing to invest not only your budget but also your time and preparation, exhibiting with Informa Markets can deliver exceptional long-term value for your business.
Frequently Asked Questions.
When should I book my exhibition stand with Informa Markets?
As early as possible. Popular Informa Markets exhibitions can sell out quickly, especially for premium stand locations. Early booking not only gives you a wider choice of available stands but also allows more time to prepare your marketing campaign, order stand services, and benefit from early bird pricing where available.
Are Informa Markets exhibitions suitable for first-time exhibitors?
Yes. Many first-time exhibitors successfully participate in Informa Markets events. The Exhibitor Manual, customer support team, and digital resources are designed to guide companies through the preparation process. However, first-time exhibitors should start planning early and take advantage of all the promotional tools included in their package.
What happens after I submit an enquiry to exhibit?
After submitting an enquiry through the event website, your request is reviewed by the sales team. Depending on the event and the volume of enquiries, this process may take some time. If you haven’t received a response after a reasonable period, contacting the event’s customer support team can help ensure your enquiry reaches the appropriate representative.
Can I build my own exhibition stand?
Yes, if you book a Space Only stand. However, your stand design must comply with the event’s technical regulations and receive approval before construction. Many exhibitors choose the organizer’s preferred contractors because they are familiar with the venue’s rules and procedures, helping reduce delays during stand approval and build-up.
If you are confused and need guide which stand type you should choose and how to deal with each type, you can check our latest guide through this link: Space Only vs Shell Scheme vs MSD: What’s the Difference?
Do I need to use every tool included in my exhibitor package?
You don’t have to but you should. Many exhibitors focus only on their physical stand and overlook valuable promotional tools such as invitation campaigns, digital exhibitor profiles, networking platforms, and event applications. Making full use of these resources can significantly improve your exhibition results.
How early should I start preparing for the exhibition?
Preparation should begin as soon as the Exhibitor Manual becomes available. This gives you enough time to order services at early bird prices, complete mandatory forms, promote your participation, schedule meetings, and prepare your stand without unnecessary stress.
Can I meet buyers before the exhibition starts?
Yes. Many Informa Markets events provide networking platforms or event applications that allow exhibitors and visitors to connect before the exhibition opens. Scheduling meetings in advance helps exhibitors make better use of their time on-site and increases the likelihood of productive business discussions.
How can Event Tips Global help exhibitors prepare for Informa Markets events?
Event Tips Global provides practical guides, industry insights, and consultation services to help exhibitors prepare for international trade shows. From choosing the right stand type to increasing booth traffic and making the most of digital platforms, our resources are designed to help businesses maximize their exhibition success, you can check more information about how we can help you and increase your ROI through this link: Professional Exhibition Consultation Services for Exhibitors
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